Travelers Insurance Dog Bone Commercial

Fallon Minneapolis releases a new television spot for its largest insurance client, Travelers. The breakthrough television commercial, “Prized Possession,” stars a lovable mutt, his bone and the Travelers insurance iconic red umbrella to remind consumers that, “when it comes to things you care about, leave nothing to chance.”




This commercial tells the story of a cute pyppy who is startled awake because he fears for the safety of his most prized possession—his bone. He searches for the perfect place to keep his bone safe: hidden in the clothes basket, beneath a rug, buried in the backyard, and even tucked away in a bank safety deposit box. Still worrying that his bone isn’t safe, he races back to the bank to retrieve his bone and, back home, he is suddenly carefree, happily playing in his yard. We quickly understand that his cherished bone now rests in his bowl, with the red Travelers insurance umbrella hovering above.