State Insurance in New Zealand transmitted interesting campaign titled “Favourite Things”. The idea of campaign is simple: an insurance company wants to know what is most important in the lives of its consumers.
State Insurance invites New Zealanders to share the three most important things in their lives, and then the company can take care of them. The campaign has a nice TV spot called "Favourite Things", showing New Zealanders placing their favourite things in boxes, and a print campaign and some outdoor activities, like a giant shoe box (7m x 4m x 3m) placed in the middle of Wellington's Civic Square.
The campaign was created by Colenso BBDO, Auckland advertising agency. Filming was shot by director Nathan Price via Capital City Films, Wellington. Music is “My Favourite Things”, adapted from the Sound of Music. The song was recorded at Franklin Rd by Princess Chelsea, who is working on her debut album for release in 2011.
Campaign website: www.my3things.co.nz
