The objective was to encourage home insurance renewal for the Brasilian insurance company "SulAmérica Home Insurance".
The creative solution was based on a fact that in Brasil it is very popular for people have pets like birds, turtles and so on. As "SulAmérica Home Insurance" knows what pets clients have in their houses, it created illustrated plates with those pets to emphasize that people who have "SulAmérica Home Insurance" do not need to have watch dogs to protect their home.
5000 direct mail pieces were sent and 85% of clients renew the contract. It was 30% more that the previous year‘s retention direct mail piece.
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