Centraal Beheer Achmea Insurance Commercial - Chinese Acupuncture

Centraal Beheer Achmea is an insurance company based in Apeldoorn, The Netherlands. With the commercial below it won a Bronze Lion at Cannes International Advertising Festival 2007.

A man seeks acupuncture treatment but discovers he’s in a very vulnerable situation when the building catches fire…



This commercial called 'Acupuncture’ was part of Centraal Beheer Achmea insurance companie's "Let’s Call Apeldoorn" campaign. This phrase is sometimes used as a general saying, in meme-like fashion to mean something like "oops" or "doh". On the international versions of the commercials from this insurance company, the catchphrase is simply "Just call us". The fifteeen-year-long campaign, developed at DDB Amsterdam, has produced a number of award-winning commercials.

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