State Insurance Advertising Campaign in New Zealand “Favourite Things” by Colenso BBDO

State Insurance in New Zealand transmitted interesting campaign titled “Favourite Things”. The idea of campaign is simple: an insurance company wants to know what is most important in the lives of its consumers.

State Insurance invites New Zealanders to share the three most important things in their lives, and then the company can take care of them. The campaign has a nice TV spot called "Favourite Things", showing New Zealanders placing their favourite things in boxes, and a print campaign and some outdoor activities, like a giant shoe box (7m x 4m x 3m) placed in the middle of Wellington's Civic Square.

The campaign was created by Colenso BBDO, Auckland advertising agency. Filming was shot by director Nathan Price via Capital City Films, Wellington. Music is “My Favourite Things”, adapted from the Sound of Music. The song was recorded at Franklin Rd by Princess Chelsea, who is working on her debut album for release in 2011.

Campaign website: www.my3things.co.nz

"Mayhem Is Coming" Commercials From Allstate Insurance

At the beginning of summer Allstate insurance company released a new advertising campaign called "Mayhem is Coming". In this campaign Dean Winters (recognizable as the bad guy in TV shows like "Oz" and "30 Rock") personifies bad things that could happen to your car, like collisions and storm damage, that can befall drivers.

This Mayhem advertising campaign is meant to open a second front for Allstate insurance company in the insurance wars, say executives from Leo Burnett and Allstate, to compete more effectively with price-oriented rivals like Geico.

Watch the videos here:

Quarterback Mayhem


Mayhem is Coming Puppy


Mayhem is Coming Tree Branch


Mayhem is Coming Teen Driver


Large Espresso Mayhem


Jogger Mayhem


Satellite Mayhem


Deer Mayhem

Allstate Motorcycle Insurance Commercial: A Bike Doesn't Crash Without A Rider

When a bike crashes, so does the rider. Just protecting your bike isn’t enough. This video commercial shows that Allstate motorcycle insurance protects not only the bike but more importantly, the rider.



This TV ad had made quite a splash among motorcyclists and regular people. Many people wondered how in the world they got these motorcycles to crash alone. To find out watch the video below. In the video the director discusses how they wanted to get some poetry into the crash cinematography, and you can also see how the special coordinators and cameramen got the shots.



This insurance commercial was created by Leo Burnett, Chicago, USA.

Credits:
Creative Director: Javier Osorio
Chief Creative Officer: Laurence Klinger
Associate Creative Director: Eduardo Cintron
Copywriter: Juan Camilo Moore
Producer: Daniel Paul
Art Director: Cristian Duran
Director: Gerard De Thame

KarstadtQuelle Insurance Ambiant: Bowling Lane

KarstadtQuelle German Insurance Company is making the best use of bowling lanes by advertising dental implant coverage. Banners with faces printed on were attached to the wall at the end of the lanes. So when you bowl a strike it looks like you just have knocked out all teeth.

Yes I have seen some tooth ambients before, but this one's great! First of all in bowling you can find older people, that sis the target group of that ad.

I think even my grandpa would remember the phone number after some hours played bowling. Good job by Jung von Matt advertising agency.

Credits:
Advertising Agency: Jung von Matt, Hamburg
Country: Germany
Creative Directors: Deneke von Weltzien, Thimoteus Wagner, Fabian Frese
Account Directors: Anke Borchers, Jan Knauss
Copywriters: Thies Schuster, Max Biedermann

Dental insurance commercial: Guess Who?

Funny commercial from Jung von Matt/Alster advertising agency in Germany, for German insurance company KarstadtQuelle Versicherungen promoting dental insurance services.



Really funny video… but maybe a little bit disgusting. They could have used anything solid like biscuit or something else rather than liquid. Liquid from anyone else mouth looks more disgusting than anything solid being crushed by the teeth.

Commercial aired on January 2010. Other credits you can find below.

Advertising Agency: Jung von Matt/Alster, Hamburg
Country: Germany
Executive Creative Directors: Deneke von Weltzien and Armin Jochum
Creative Directions: Thimotheus Wagner and Fabian Frese
Creative Team: Daniel Pieracci and Jonas Keller
Art Direction: Jonas Keller
Copywriter: Daniel Pieracci
Designer: Andreas Wagner
Agency Producer: Vanessa Fischbeck
Production Company: element e filmproduktion gmbh
Director: Alex Feil
Director of Photography: Marc Achenbach
Audio production: Supreme Music
Composers: Florian Lakenmacher, Max Olowinsky, Felix Müller
Post Production: element e gmbh
Director: Alex Feil
Sound design: Supreme Music

DEVK commercial: Is your car insurance causing the most damage?

 German insurance network DEVK launched a funny commercial, called "Invoice". The video shows how the value of car insurance can simply have a destructive impact within the family budget, causing damage to your home. The way this is all past hurts. The commercial shows the moment when a family receives a letter with the insurance value of your car until all the damage it caused.



Commercial created by the German agency Grabarz & Partner, produced by Element E Film production and directed by Alex Feil.

HSBC insurance: Accidents always happen without warning.

HSBC insurance company offer a range of insurance policies including Car Insurance, Home Insurance, Sickness, Unemployment and Life Cover, Travel Insurance, Student Insurance or even Pet Insurance.

Communicating to all people and visitors at HSBC’s branches was the best moment to have an insurance policy with special rates.

According to the concept “Accidents always happen without warning” at the material was developed as safety warning signals to communicate risks people are exposed to and the possibility to get involved in an accident.

Nice campaign in my opinion, but the translation could be more like “Accidents can happen without warning“, I think this would be closer to the Spanish meaning of the copy.

This campaign is created by Mindshare - Team HSBC advertising agency in Colombia and released on July 2008. Other credits you can see below.

Art Director: Pierre Jean Montana
Creative Director / Copywriter: Oscar Nemoga
Designer: Mario Virgüez
Account Director: Paola Orozco
Account Executive: Sandra Velandia

The Co-operators Insurance print advert: Aliens

The Co-operators is a group of Canadian companies focusing on insurance in their print advert showing your house, your car and even your cow taken by aliens.

I like the copy metaphor, but I don’t know about the art… To be honest - Boring... this idea was done 100 times…

"The insurance you need for the surprises you don't."

Advertising Agency: Lowe Roche, Toronto,
Country: Canada
Art Director: Jason Kinsella
Copywriters: Jim Diorio, Bryan Hobson
Photographer: Frank Hodel