Home Insurance Campaign Atava House

A case movie from the Swedish insurance company Atava created to promote their home insurance service.



The main challenge was to promote Atava's new home insurance to young people living in cities. The solution was to build a virtual house where anyone could be a tenant, all they needed was a webcam. Once inside the house a tenant could broadcast himself/herself live from home. If the audience liked what they saw a tenant could stay another day. If not, he or she was replaced by the number one from the Atava housing queue. The House of Atava was opened for 30 days.