In the 50 years since US insurers organized the Insurance Institute for Highway Safety, car crashworthiness has improved. Demonstrating this was a crash test conducted on September between a 1959 Chevrolet Bel Air and a 2009 Chevrolet Malibu. In a real-world collision similar to this test, occupants of the new model would fare much better than in the vintage Chevy.
It was night and day, the difference in occupant protection:
Insurance Institute commercial - Car Crah Test
Insurance Company about Even and Adam story in Eden
The Dutch insurance company Centraal Beheer Achmea has another Apeldoorn insurance moment. This banned commercial belongs to the the legendary "Even apeldoorn bellen" commercial series.
Eve is walking through the Garden of Eden, amazed by all the beauty around her. Then she meets Adam but not everything is going as said by the Bible...
The "Just call us" phrase is used in all the ads from this insurance company and suggests that there will always be support in the moments when things just don't go right.
Centraal Beheer Achmea Insurance Commercial - Chinese Acupuncture
Centraal Beheer Achmea is an insurance company based in Apeldoorn, The Netherlands. With the commercial below it won a Bronze Lion at Cannes International Advertising Festival 2007.
A man seeks acupuncture treatment but discovers he’s in a very vulnerable situation when the building catches fire…
This commercial called 'Acupuncture’ was part of Centraal Beheer Achmea insurance companie's "Let’s Call Apeldoorn" campaign. This phrase is sometimes used as a general saying, in meme-like fashion to mean something like "oops" or "doh". On the international versions of the commercials from this insurance company, the catchphrase is simply "Just call us". The fifteeen-year-long campaign, developed at DDB Amsterdam, has produced a number of award-winning commercials.
Centraal Beheer Insurance Commercial - Bank Robbers
One more funny tv commercial from the Dutch insurance company Centraal Beheer, which is a part of Achmea, the largest insurance company in the country.
This insurance company is famous for its short humoristic tv commercials in which something goes very wrong, followed by the catchphrase "Even Apeldoorn bellen" ("Let's call Apeldoorn"). This phrase is sometimes used as a general saying, in meme-like fashion to mean something like "oops" or "doh". On the international versions of the commercials from this insurance company, the catchphrase is simply "Just call us".
Dutch Insurance Company Centraal Beheer Commercial - Mafia Hit Man
Centraal Beheer is a Dutch insurance company sited in Apeldoorn. It is part of Achmea, the largest insurance company in the country.
Centraal Beheer insurance company is famous for its campaign of short humoristic spots in which something goes horrendously wrong, followed by the catchphrase "Even Apeldoorn bellen" ("Let's call Apeldoorn"). This phrase is sometimes used as a general saying, in meme-like fashion to mean something like "oops" or "doh", and it is for this reason that this Dutch insurance company is generally referred to as "Apeldoorn" rather than its proper name. On the international versions of the commercials, the catchphrase is simply "Just call us".
Home Insurance Campaign Atava House
A case movie from the Swedish insurance company Atava created to promote their home insurance service.
The main challenge was to promote Atava's new home insurance to young people living in cities. The solution was to build a virtual house where anyone could be a tenant, all they needed was a webcam. Once inside the house a tenant could broadcast himself/herself live from home. If the audience liked what they saw a tenant could stay another day. If not, he or she was replaced by the number one from the Atava housing queue. The House of Atava was opened for 30 days.
Funny Insurance Commercial from Centraal Beheer Achmea - Abilene
This old but so good insurance company commercial was released in the 1994.
It was a part of Centraal Beheer Achmea insurance companie's "Let’s Call Apeldoorn" campaign. This phrase is sometimes used as a general saying, in meme-like fashion to mean something like "oops" or "doh". On the international versions of the commercials from this insurance company, the catchphrase is simply "Just call us".
Business sector is Investment, insurance & property development.
Home Insurance Commercials - funny pets
The objective was to encourage home insurance renewal for the Brasilian insurance company "SulAmérica Home Insurance".
The creative solution was based on a fact that in Brasil it is very popular for people have pets like birds, turtles and so on. As "SulAmérica Home Insurance" knows what pets clients have in their houses, it created illustrated plates with those pets to emphasize that people who have "SulAmérica Home Insurance" do not need to have watch dogs to protect their home.
5000 direct mail pieces were sent and 85% of clients renew the contract. It was 30% more that the previous year‘s retention direct mail piece.
R&V Insurance Funds Commercial about a Ballet Dancer
One of the best insurance commercials created during the past couple of years. It was done by Jung Von Matt advertising agency for the German insurance company "R&V Insurance" (specialising in health insurance, investment, insurance and property development sectors).
The story is about a young boy whose dream is to become a ballet dancer. Even when talent and inspiration fail him, the help of his R&V insurance funds make it happen.
The Ballet Dancer campaign was developed by creative director Mathias Stiller, copywriter Jens Daum, art director Frederick (Feli) Hofmann, and agency producer Nadja Catana.
Travelers Insurance Dog Bone Commercial
Fallon Minneapolis releases a new television spot for its largest insurance client, Travelers. The breakthrough television commercial, “Prized Possession,” stars a lovable mutt, his bone and the Travelers insurance iconic red umbrella to remind consumers that, “when it comes to things you care about, leave nothing to chance.”
This commercial tells the story of a cute pyppy who is startled awake because he fears for the safety of his most prized possession—his bone. He searches for the perfect place to keep his bone safe: hidden in the clothes basket, beneath a rug, buried in the backyard, and even tucked away in a bank safety deposit box. Still worrying that his bone isn’t safe, he races back to the bank to retrieve his bone and, back home, he is suddenly carefree, happily playing in his yard. We quickly understand that his cherished bone now rests in his bowl, with the red Travelers insurance umbrella hovering above.
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