The Co-operators is a group of Canadian companies focusing on insurance in their print advert showing your house, your car and even your cow taken by aliens.
I like the copy metaphor, but I don’t know about the art… To be honest - Boring... this idea was done 100 times…
"The insurance you need for the surprises you don't."
Advertising Agency: Lowe Roche, Toronto,
Country: Canada
Art Director: Jason Kinsella
Copywriters: Jim Diorio, Bryan Hobson
Photographer: Frank Hodel
