At the beginning of summer Allstate insurance company released a new advertising campaign called "Mayhem is Coming". In this campaign Dean Winters (recognizable as the bad guy in TV shows like "Oz" and "30 Rock") personifies bad things that could happen to your car, like collisions and storm damage, that can befall drivers.
This Mayhem advertising campaign is meant to open a second front for Allstate insurance company in the insurance wars, say executives from Leo Burnett and Allstate, to compete more effectively with price-oriented rivals like Geico.
Watch the videos here:
Quarterback Mayhem
Mayhem is Coming Puppy
Mayhem is Coming Tree Branch
Mayhem is Coming Teen Driver
Large Espresso Mayhem
Jogger Mayhem
Satellite Mayhem
Deer Mayhem
"Mayhem Is Coming" Commercials From Allstate Insurance
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