HSBC insurance company offer a range of insurance policies including Car Insurance, Home Insurance, Sickness, Unemployment and Life Cover, Travel Insurance, Student Insurance or even Pet Insurance.
Communicating to all people and visitors at HSBC’s branches was the best moment to have an insurance policy with special rates.
According to the concept “Accidents always happen without warning” at the material was developed as safety warning signals to communicate risks people are exposed to and the possibility to get involved in an accident.
Nice campaign in my opinion, but the translation could be more like “Accidents can happen without warning“, I think this would be closer to the Spanish meaning of the copy.
This campaign is created by Mindshare - Team HSBC advertising agency in Colombia and released on July 2008. Other credits you can see below.
Art Director: Pierre Jean Montana
Creative Director / Copywriter: Oscar Nemoga
Designer: Mario Virgüez
Account Director: Paola Orozco
Account Executive: Sandra Velandia
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