State Farm insurance, company that insures more cars and homes than any other insurer in the U.S., is the leading insurer of watercraft and is also a leading insurer in Canada, continues its successful marketing relationship with LeBron James, through an integrated campaign supporting the company’s sponsorship of “More Than a Game.”
Mark Gibson, State Farm’s assistant vice president-advertising said, that “State Farm’s relationship with LeBron James has always been much deeper than him simply being a brand ambassador. His iconic story transcends sport and his remarkable focus on team and commitment to those that he holds closest to his heart is what inspired this spot. Trust, teamwork, loyalty and relationships are all cornerstones of the State Farm brand and are integral parts of the More Than a Game story.”
Watch State Farm insurance commercial “Memories” below. Where during a practice LeBron James reflects on his former high school team mates and how they were always there for him.
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