This Alfa Insurance commercial, titled "Up to", explores the two most meaningless words in advertising.
This spot created by Lewis Communications advertising agency, located in Birmingham, United Kingdom and first aired on June, 2009.
About Alfa Insurance:
Alfa Insurance Companies began in 1946 to provide quality fire insurance to federation members, who were primarily farmers. John Tucker Harris, a prominent Lee County farmer and past president of the Lee County farm organization, sent in the first pre-insurance application. Since then, Alfa has grown to offer an excellent array of insurance coverages – including life, property and automobile-to its clients and has also become known for superior customer service. Alfa™ and its affiliates now provide insurance and other financial services to more than 1 million customers in 12 states.
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