DEVK commercial: Is your car insurance causing the most damage?

 German insurance network DEVK launched a funny commercial, called "Invoice". The video shows how the value of car insurance can simply have a destructive impact within the family budget, causing damage to your home. The way this is all past hurts. The commercial shows the moment when a family receives a letter with the insurance value of your car until all the damage it caused.



Commercial created by the German agency Grabarz & Partner, produced by Element E Film production and directed by Alex Feil.

HSBC insurance: Accidents always happen without warning.

HSBC insurance company offer a range of insurance policies including Car Insurance, Home Insurance, Sickness, Unemployment and Life Cover, Travel Insurance, Student Insurance or even Pet Insurance.

Communicating to all people and visitors at HSBC’s branches was the best moment to have an insurance policy with special rates.

According to the concept “Accidents always happen without warning” at the material was developed as safety warning signals to communicate risks people are exposed to and the possibility to get involved in an accident.

Nice campaign in my opinion, but the translation could be more like “Accidents can happen without warning“, I think this would be closer to the Spanish meaning of the copy.

This campaign is created by Mindshare - Team HSBC advertising agency in Colombia and released on July 2008. Other credits you can see below.

Art Director: Pierre Jean Montana
Creative Director / Copywriter: Oscar Nemoga
Designer: Mario Virgüez
Account Director: Paola Orozco
Account Executive: Sandra Velandia

The Co-operators Insurance print advert: Aliens

The Co-operators is a group of Canadian companies focusing on insurance in their print advert showing your house, your car and even your cow taken by aliens.

I like the copy metaphor, but I don’t know about the art… To be honest - Boring... this idea was done 100 times…

"The insurance you need for the surprises you don't."

Advertising Agency: Lowe Roche, Toronto,
Country: Canada
Art Director: Jason Kinsella
Copywriters: Jim Diorio, Bryan Hobson
Photographer: Frank Hodel