BCAA Life Insurance: How would they get by without you?

British Columbia Automobile Association (BCAA) Insurance print ads created by canadian advertising agency Rethink Communications about importance of life insurance.

How would they get by without you?

Life insurance is one of the most important purchases you can make when it comes to securiting your family's financial future. BCAA has a plan that's right for you and your family.

 

About BCAA:

The British Columbia Automobile Association (BCAA) is a not-for-profit member services organization with more than 792, 310 members in British Columbia and the Yukon.

BCAA is affiliated with the Canadian Automobile Association (CAA) and the American Automobile Association (AAA), which provide reciprocal services to BCAA members travelling outside of British Columbia and the Yukon.

R&V Insurance Funds Commercial about a Ballet Dancer

One of the best insurance commercials created during the past couple of years. It was done by Jung Von Matt advertising agency for the German insurance company "R&V Insurance" (specialising in health insurance, investment, insurance and property development sectors).

The story is about a young boy whose dream is to become a ballet dancer. Even when talent and inspiration fail him, the help of his R&V insurance funds make it happen.



The Ballet Dancer campaign was developed by creative director Mathias Stiller, copywriter Jens Daum, art director Frederick (Feli) Hofmann, and agency producer Nadja Catana.