Travelers Insurance used animal magic to promote its offer of assurance of well being in the advertising campaign called “Take The Scary Out Of Life”. The television advertising campaign uses footage shot in South Africa, with CGI assets modeled in London, animated in Los Angeles, with fur lighting in Vancouver and final compositing in Los Angeles. 'Take the scary out of life' campaign was created by was Fallon Minneapolis advertising agency. There were few campaign videos.
First video commercial try to illustrate how life might be if we weren’t afraid of anything. Video features lions, zebras, crocodiles, vultures and all sorts of other animals getting along famously at what would normally be a very dangerous watering hole.
In the second commercial, titled “Rattlesnake” a rabbit unwittingly stumbles across a menacing rattlesnake. The rattlesnake loses all credibility, however, when we see that it's had a bogus repair job done on its rattle.
Credits
Agency: Fallon Minneapolis
Chief Creative Officer: Darren Spiller
Head of Art: Christy Peacock
Creative Group Head: Leon Wilson
Director of Integrated Production: Corey Esse
Executive Producer: Helen Park
Production Company: The Glue Society via Park Pictures
Executive Producer: Jackie Kelman Bisbee.
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