At the beginning of summer Allstate insurance company released a new advertising campaign called "Mayhem is Coming". In this campaign Dean Winters (recognizable as the bad guy in TV shows like "Oz" and "30 Rock") personifies bad things that could happen to your car, like collisions and storm damage, that can befall drivers.
This Mayhem advertising campaign is meant to open a second front for Allstate insurance company in the insurance wars, say executives from Leo Burnett and Allstate, to compete more effectively with price-oriented rivals like Geico.
Watch the videos here:
Quarterback Mayhem
Mayhem is Coming Puppy
Mayhem is Coming Tree Branch
Mayhem is Coming Teen Driver
Large Espresso Mayhem
Jogger Mayhem
Satellite Mayhem
Deer Mayhem
"Mayhem Is Coming" Commercials From Allstate Insurance
Allstate Motorcycle Insurance Commercial: A Bike Doesn't Crash Without A Rider
When a bike crashes, so does the rider. Just protecting your bike isn’t enough. This video commercial shows that Allstate motorcycle insurance protects not only the bike but more importantly, the rider.
This TV ad had made quite a splash among motorcyclists and regular people. Many people wondered how in the world they got these motorcycles to crash alone. To find out watch the video below. In the video the director discusses how they wanted to get some poetry into the crash cinematography, and you can also see how the special coordinators and cameramen got the shots.
This insurance commercial was created by Leo Burnett, Chicago, USA.
Credits:
Creative Director: Javier Osorio
Chief Creative Officer: Laurence Klinger
Associate Creative Director: Eduardo Cintron
Copywriter: Juan Camilo Moore
Producer: Daniel Paul
Art Director: Cristian Duran
Director: Gerard De Thame
