Funny print commercials from Swiss National Insurance Company, created by Spillmann/Felser/Leo Burnett advertising agency, saying to us that, nothing is certain.
First of all ad, titled “Bra”. Who says selling Insurance can't be fun? Reminds me the MasterCard credit card campaign "Priceless".
Second ad – Ikea. What better way to paint a picture of the unexpected than to char a picture perfect Ikea ad? Ikea represents that everything-in-its-right-place company, and this is what happens when things go wrong. You're always taking a risk when you reference advertising other than your own. So, Ikea should take this as a complimented. Ikea's work is so iconic and embedded into the culture that it makes this do a lot of work.
Third advert – cows. This is a pretty sweet visual, but it doesn't seem to fit with the other two ads, does it? Maybe I'm missing the overall idea.
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