The Co-operators Insurance print advert: Aliens

The Co-operators is a group of Canadian companies focusing on insurance in their print advert showing your house, your car and even your cow taken by aliens.

I like the copy metaphor, but I don’t know about the art… To be honest - Boring... this idea was done 100 times…

"The insurance you need for the surprises you don't."

Advertising Agency: Lowe Roche, Toronto,
Country: Canada
Art Director: Jason Kinsella
Copywriters: Jim Diorio, Bryan Hobson
Photographer: Frank Hodel

Swiss National Insurance Company Print Ads: Nothing is certain

Funny print commercials from Swiss National Insurance Company, created by Spillmann/Felser/Leo Burnett advertising agency, saying to us that, nothing is certain.

First of all ad, titled “Bra”. Who says selling Insurance can't be fun? Reminds me the MasterCard credit card campaign "Priceless".

Second ad – Ikea. What better way to paint a picture of the unexpected than to char a picture perfect Ikea ad? Ikea represents that everything-in-its-right-place company, and this is what happens when things go wrong. You're always taking a risk when you reference advertising other than your own. So, Ikea should take this as a complimented. Ikea's work is so iconic and embedded into the culture that it makes this do a lot of work.

Third advert – cows. This is a pretty sweet visual, but it doesn't seem to fit with the other two ads, does it? Maybe I'm missing the overall idea.

BCAA Life Insurance: How would they get by without you?

British Columbia Automobile Association (BCAA) Insurance print ads created by canadian advertising agency Rethink Communications about importance of life insurance.

How would they get by without you?

Life insurance is one of the most important purchases you can make when it comes to securiting your family's financial future. BCAA has a plan that's right for you and your family.

 

About BCAA:

The British Columbia Automobile Association (BCAA) is a not-for-profit member services organization with more than 792, 310 members in British Columbia and the Yukon.

BCAA is affiliated with the Canadian Automobile Association (CAA) and the American Automobile Association (AAA), which provide reciprocal services to BCAA members travelling outside of British Columbia and the Yukon.