State Farm Insurance Commercial with Miami Heat Superstar Lebron James -Magic Jingle LeBron's Rumble

State Farm Insurance - a group of insurance and financial services companies in the United States, which also has operations in Canada, launched a new TV commercial with NBA superstar Lebron James and an an American actor Aldis Hodge which currently starring as Alec Hardison on the TNT series Leverage.

The commercial, directed by Renny Maslow, shows the situation where LeBron James' buddy tries to blame that he made an auto accident. But thankfully State Farm agent arrived to the scene and all become ok. Like a good neighbor, State Farm is there.



Credits:
Advertising Agency: Translation, New York, NY, USA
Executive Creative Director: Jason Peterson
Creative Directors: Seth Jacobs, Howard Jordan
Producer: Brian Schierman
Art Directors: Benny Jackson, Adrian Saker
Senior Copywriter: Christian Jackson
Production Company: Smuggler
Director: Renny Maslow
DP: Anthony Wolberg
Editorial Company: Cut + Run
Editor: TG Herrington
Assistant Editor: Alex Dondero
Producer: Ashley Carrier
Composite / Conform: Ralph Scaglione
Telecine: Company 3
Colorists: Tim Masick, Tom Poole
Graphics: Dress Code
Partners: Andre Andreev and G. Dan Covert
Audio Post: Sonic Union
Engineer: Michael Marinelli
Producer: Justine Cortale
Music Production Company: Duotone Audio Group
Executive Producer: Amy Sheldon
Talent: LeBron James, Aldis Hodge

Travelers Insurance Advertising Campaign “Take The Scary Out Of Life”

Travelers Insurance used animal magic to promote its offer of assurance of well being in the advertising campaign called “Take The Scary Out Of Life”. The television advertising campaign uses footage shot in South Africa, with CGI assets modeled in London, animated in Los Angeles, with fur lighting in Vancouver and final compositing in Los Angeles. 'Take the scary out of life' campaign was created by was Fallon Minneapolis advertising agency. There were few campaign videos.

First video commercial try to illustrate how life might be if we weren’t afraid of anything. Video features lions, zebras, crocodiles, vultures and all sorts of other animals getting along famously at what would normally be a very dangerous watering hole.



In the second commercial, titled “Rattlesnake” a rabbit unwittingly stumbles across a menacing rattlesnake. The rattlesnake loses all credibility, however, when we see that it's had a bogus repair job done on its rattle.



Credits
Agency: Fallon Minneapolis
Chief Creative Officer: Darren Spiller
Head of Art: Christy Peacock
Creative Group Head: Leon Wilson
Director of Integrated Production: Corey Esse
Executive Producer: Helen Park
Production Company: The Glue Society via Park Pictures
Executive Producer: Jackie Kelman Bisbee.

State Insurance Advertising Campaign in New Zealand “Favourite Things” by Colenso BBDO

State Insurance in New Zealand transmitted interesting campaign titled “Favourite Things”. The idea of campaign is simple: an insurance company wants to know what is most important in the lives of its consumers.

State Insurance invites New Zealanders to share the three most important things in their lives, and then the company can take care of them. The campaign has a nice TV spot called "Favourite Things", showing New Zealanders placing their favourite things in boxes, and a print campaign and some outdoor activities, like a giant shoe box (7m x 4m x 3m) placed in the middle of Wellington's Civic Square.

The campaign was created by Colenso BBDO, Auckland advertising agency. Filming was shot by director Nathan Price via Capital City Films, Wellington. Music is “My Favourite Things”, adapted from the Sound of Music. The song was recorded at Franklin Rd by Princess Chelsea, who is working on her debut album for release in 2011.

Campaign website: www.my3things.co.nz

"Mayhem Is Coming" Commercials From Allstate Insurance

At the beginning of summer Allstate insurance company released a new advertising campaign called "Mayhem is Coming". In this campaign Dean Winters (recognizable as the bad guy in TV shows like "Oz" and "30 Rock") personifies bad things that could happen to your car, like collisions and storm damage, that can befall drivers.

This Mayhem advertising campaign is meant to open a second front for Allstate insurance company in the insurance wars, say executives from Leo Burnett and Allstate, to compete more effectively with price-oriented rivals like Geico.

Watch the videos here:

Quarterback Mayhem


Mayhem is Coming Puppy


Mayhem is Coming Tree Branch


Mayhem is Coming Teen Driver


Large Espresso Mayhem


Jogger Mayhem


Satellite Mayhem


Deer Mayhem

Allstate Motorcycle Insurance Commercial: A Bike Doesn't Crash Without A Rider

When a bike crashes, so does the rider. Just protecting your bike isn’t enough. This video commercial shows that Allstate motorcycle insurance protects not only the bike but more importantly, the rider.



This TV ad had made quite a splash among motorcyclists and regular people. Many people wondered how in the world they got these motorcycles to crash alone. To find out watch the video below. In the video the director discusses how they wanted to get some poetry into the crash cinematography, and you can also see how the special coordinators and cameramen got the shots.



This insurance commercial was created by Leo Burnett, Chicago, USA.

Credits:
Creative Director: Javier Osorio
Chief Creative Officer: Laurence Klinger
Associate Creative Director: Eduardo Cintron
Copywriter: Juan Camilo Moore
Producer: Daniel Paul
Art Director: Cristian Duran
Director: Gerard De Thame

KarstadtQuelle Insurance Ambiant: Bowling Lane

KarstadtQuelle German Insurance Company is making the best use of bowling lanes by advertising dental implant coverage. Banners with faces printed on were attached to the wall at the end of the lanes. So when you bowl a strike it looks like you just have knocked out all teeth.

Yes I have seen some tooth ambients before, but this one's great! First of all in bowling you can find older people, that sis the target group of that ad.

I think even my grandpa would remember the phone number after some hours played bowling. Good job by Jung von Matt advertising agency.

Credits:
Advertising Agency: Jung von Matt, Hamburg
Country: Germany
Creative Directors: Deneke von Weltzien, Thimoteus Wagner, Fabian Frese
Account Directors: Anke Borchers, Jan Knauss
Copywriters: Thies Schuster, Max Biedermann

Dental insurance commercial: Guess Who?

Funny commercial from Jung von Matt/Alster advertising agency in Germany, for German insurance company KarstadtQuelle Versicherungen promoting dental insurance services.



Really funny video… but maybe a little bit disgusting. They could have used anything solid like biscuit or something else rather than liquid. Liquid from anyone else mouth looks more disgusting than anything solid being crushed by the teeth.

Commercial aired on January 2010. Other credits you can find below.

Advertising Agency: Jung von Matt/Alster, Hamburg
Country: Germany
Executive Creative Directors: Deneke von Weltzien and Armin Jochum
Creative Directions: Thimotheus Wagner and Fabian Frese
Creative Team: Daniel Pieracci and Jonas Keller
Art Direction: Jonas Keller
Copywriter: Daniel Pieracci
Designer: Andreas Wagner
Agency Producer: Vanessa Fischbeck
Production Company: element e filmproduktion gmbh
Director: Alex Feil
Director of Photography: Marc Achenbach
Audio production: Supreme Music
Composers: Florian Lakenmacher, Max Olowinsky, Felix Müller
Post Production: element e gmbh
Director: Alex Feil
Sound design: Supreme Music

DEVK commercial: Is your car insurance causing the most damage?

 German insurance network DEVK launched a funny commercial, called "Invoice". The video shows how the value of car insurance can simply have a destructive impact within the family budget, causing damage to your home. The way this is all past hurts. The commercial shows the moment when a family receives a letter with the insurance value of your car until all the damage it caused.



Commercial created by the German agency Grabarz & Partner, produced by Element E Film production and directed by Alex Feil.

HSBC insurance: Accidents always happen without warning.

HSBC insurance company offer a range of insurance policies including Car Insurance, Home Insurance, Sickness, Unemployment and Life Cover, Travel Insurance, Student Insurance or even Pet Insurance.

Communicating to all people and visitors at HSBC’s branches was the best moment to have an insurance policy with special rates.

According to the concept “Accidents always happen without warning” at the material was developed as safety warning signals to communicate risks people are exposed to and the possibility to get involved in an accident.

Nice campaign in my opinion, but the translation could be more like “Accidents can happen without warning“, I think this would be closer to the Spanish meaning of the copy.

This campaign is created by Mindshare - Team HSBC advertising agency in Colombia and released on July 2008. Other credits you can see below.

Art Director: Pierre Jean Montana
Creative Director / Copywriter: Oscar Nemoga
Designer: Mario Virgüez
Account Director: Paola Orozco
Account Executive: Sandra Velandia

The Co-operators Insurance print advert: Aliens

The Co-operators is a group of Canadian companies focusing on insurance in their print advert showing your house, your car and even your cow taken by aliens.

I like the copy metaphor, but I don’t know about the art… To be honest - Boring... this idea was done 100 times…

"The insurance you need for the surprises you don't."

Advertising Agency: Lowe Roche, Toronto,
Country: Canada
Art Director: Jason Kinsella
Copywriters: Jim Diorio, Bryan Hobson
Photographer: Frank Hodel

Swiss National Insurance Company Print Ads: Nothing is certain

Funny print commercials from Swiss National Insurance Company, created by Spillmann/Felser/Leo Burnett advertising agency, saying to us that, nothing is certain.

First of all ad, titled “Bra”. Who says selling Insurance can't be fun? Reminds me the MasterCard credit card campaign "Priceless".

Second ad – Ikea. What better way to paint a picture of the unexpected than to char a picture perfect Ikea ad? Ikea represents that everything-in-its-right-place company, and this is what happens when things go wrong. You're always taking a risk when you reference advertising other than your own. So, Ikea should take this as a complimented. Ikea's work is so iconic and embedded into the culture that it makes this do a lot of work.

Third advert – cows. This is a pretty sweet visual, but it doesn't seem to fit with the other two ads, does it? Maybe I'm missing the overall idea.

BCAA Life Insurance: How would they get by without you?

British Columbia Automobile Association (BCAA) Insurance print ads created by canadian advertising agency Rethink Communications about importance of life insurance.

How would they get by without you?

Life insurance is one of the most important purchases you can make when it comes to securiting your family's financial future. BCAA has a plan that's right for you and your family.

 

About BCAA:

The British Columbia Automobile Association (BCAA) is a not-for-profit member services organization with more than 792, 310 members in British Columbia and the Yukon.

BCAA is affiliated with the Canadian Automobile Association (CAA) and the American Automobile Association (AAA), which provide reciprocal services to BCAA members travelling outside of British Columbia and the Yukon.

Alfa Car Insurance Commercial: Factory Parts

Alfa Car Insurance commercial, titled Factory Parts.

What happens when your discount auto insurance company cuts corners on claims service? Hopefully, not this.

Commercial created by Lewis Communications, Birmingham.

Aired: July 2009



About Alfa Insurance:
Alfa Insurance Companies began in 1946 to provide quality fire insurance to federation members, who were primarily farmers. Since then, Alfa has grown to offer an excellent array of insurance coverages – including life, property and automobile-to its clients and has also become known for superior customer service.

Alfa's mission:
To our family of customers, we are committed to excellence, integrity and exceeding customer expectations in both sales and service by providing profitable multi-line insurance and other financial services.

If Car Insurance Print Advert: Black cats

If car insurance print ad with huge amount of black cats.

Some days you'd wish you had a much better car insurance. There are days you realize that just about everything will go wrong. That's when you need a car insurance that covers more than ordinary. With If car insurance you can relax, knowing that you will get good help, quickly.

Commercial created by Kitchen/Leo Burnett ad agency in Oslo, Norway.

Published: February 2009

About If
If is the leading property and casualty insurance company in the Nordic region as well as to Nordic customers with international operations. Today they have approximately 3.6 million customers in the Nordic and Baltic countries. Since 2007 they are also present in Russia.

Momentum Insurance Commercial: Seconds with Natalie du Toit

Momentum Insurance Commercial, titled “Seconds“.From pain to success…1 second is all that’s needed to change everything

When it comes to success in life there are very few second chances. For most of us, success represents a personal achievement which can be difficult to measure. Within society, success is seen as the achievement of a purpose often related to wealth or status.


Momentum Insurance takes a slightly different view. They believe success is brought about by people who believe in themselves and that self belief is integral to the individuals who achieve great things.

Whatever your personal life success, you should have no doubt that your opinions, choices and belief systems have brought you to where you are today. Life is not a dress rehearsal, this is the real thing.

Commercial “Seconds” crated by DraftFCB advertising agency, produced by Velocity Cape Town and directed by Keith Rose. In this commercial we can find Natalie du Toit South African swimmer. She is best known for the gold medals she won at the 2004 Paralympic Games as well as the Commonwealth Games.

Released: July 2009



About Momentum Insurance:

Momentum is a leading provider of insurance and asset management services to the South African market. Their values, operational structure and background are rooted in the company’s highly distinct philosophy “making a success of life”.

Insurance Companies vs Heather Graham in Track Meet

Moveon.org commercial for the public option in the United States health system with comedy actress Heather Graham.

The spot casts Heather Graham as a “public option” sprinter in race against “bloated” private insurers from CIGNA, Blue Cross/Blue Shield, United Health and Humana. Graham stretches on the pavement while her opponents eat up large. When the gun goes, Graham wastes no time in leaving behind the insurance reps.

Car inssurance: Alfa Insurance Commercial - Up to

This Alfa Insurance commercial, titled "Up to", explores the two most meaningless words in advertising.

This spot created by Lewis Communications advertising agency, located in Birmingham, United Kingdom and first aired on June, 2009.

About Alfa Insurance:
Alfa Insurance Companies began in 1946 to provide quality fire insurance to federation members, who were primarily farmers. John Tucker Harris, a prominent Lee County farmer and past president of the Lee County farm organization, sent in the first pre-insurance application. Since then, Alfa has grown to offer an excellent array of insurance coverages – including life, property and automobile-to its clients and has also become known for superior customer service. Alfa™ and its affiliates now provide insurance and other financial services to more than 1 million customers in 12 states.

State Farm Insurance Commercial about buying first truck

State Farm insurance commercial first aired on July, 2009 about a young man buying his first truck. Along with buying a truck comes helping others out. The message focuses on how you are there for others like State Farm is there for you and can save you money on your car insurance.



State Farm insurance’s 17,700 agents and 68,600 employees serve 81 million policies and accounts - more than 78.7 million auto, fire, life and health policies in the United States and Canada, and more than 1.9 million bank accounts. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 31 on the Fortune 500 list of largest companies

State Farm Insurance Commercial "Memories"with Lebron James

State Farm insurance, company that insures more cars and homes than any other insurer in the U.S., is the leading insurer of watercraft and is also a leading insurer in Canada, continues its successful marketing relationship with LeBron James, through an integrated campaign supporting the company’s sponsorship of “More Than a Game.”

Mark Gibson, State Farm’s assistant vice president-advertising said, that “State Farm’s relationship with LeBron James has always been much deeper than him simply being a brand ambassador. His iconic story transcends sport and his remarkable focus on team and commitment to those that he holds closest to his heart is what inspired this spot. Trust, teamwork, loyalty and relationships are all cornerstones of the State Farm brand and are integral parts of the More Than a Game story.”

Watch State Farm insurance commercial “Memories” below. Where during a practice LeBron James reflects on his former high school team mates and how they were always there for him.

New Travelers Insurance Floating Umbrella Commercial

Newest Travelers insurance commercial featuring the music of Langhorne Slim, "Worries", shows red umbrellas drifting through the countryside and cityscapes before coming together to protect the things that people care about most.

TV spot created by Fallon ad agency and directed by Frank Budgen first aired on October 2009.



Travelers insurance offers a wide variety of property and casualty insurance and surety products and services to businesses, organizations and individuals in the United States and in selected international markets. In addition, the company can meet insurance needs in more than 90 countries worldwide through our network of insurers. Products are distributed primarily through independent insurance agents and brokers.