State Farm Insurance Commercial with Miami Heat Superstar Lebron James -Magic Jingle LeBron's Rumble

State Farm Insurance - a group of insurance and financial services companies in the United States, which also has operations in Canada, launched a new TV commercial with NBA superstar Lebron James and an an American actor Aldis Hodge which currently starring as Alec Hardison on the TNT series Leverage.

The commercial, directed by Renny Maslow, shows the situation where LeBron James' buddy tries to blame that he made an auto accident. But thankfully State Farm agent arrived to the scene and all become ok. Like a good neighbor, State Farm is there.



Credits:
Advertising Agency: Translation, New York, NY, USA
Executive Creative Director: Jason Peterson
Creative Directors: Seth Jacobs, Howard Jordan
Producer: Brian Schierman
Art Directors: Benny Jackson, Adrian Saker
Senior Copywriter: Christian Jackson
Production Company: Smuggler
Director: Renny Maslow
DP: Anthony Wolberg
Editorial Company: Cut + Run
Editor: TG Herrington
Assistant Editor: Alex Dondero
Producer: Ashley Carrier
Composite / Conform: Ralph Scaglione
Telecine: Company 3
Colorists: Tim Masick, Tom Poole
Graphics: Dress Code
Partners: Andre Andreev and G. Dan Covert
Audio Post: Sonic Union
Engineer: Michael Marinelli
Producer: Justine Cortale
Music Production Company: Duotone Audio Group
Executive Producer: Amy Sheldon
Talent: LeBron James, Aldis Hodge

Travelers Insurance Advertising Campaign “Take The Scary Out Of Life”

Travelers Insurance used animal magic to promote its offer of assurance of well being in the advertising campaign called “Take The Scary Out Of Life”. The television advertising campaign uses footage shot in South Africa, with CGI assets modeled in London, animated in Los Angeles, with fur lighting in Vancouver and final compositing in Los Angeles. 'Take the scary out of life' campaign was created by was Fallon Minneapolis advertising agency. There were few campaign videos.

First video commercial try to illustrate how life might be if we weren’t afraid of anything. Video features lions, zebras, crocodiles, vultures and all sorts of other animals getting along famously at what would normally be a very dangerous watering hole.



In the second commercial, titled “Rattlesnake” a rabbit unwittingly stumbles across a menacing rattlesnake. The rattlesnake loses all credibility, however, when we see that it's had a bogus repair job done on its rattle.



Credits
Agency: Fallon Minneapolis
Chief Creative Officer: Darren Spiller
Head of Art: Christy Peacock
Creative Group Head: Leon Wilson
Director of Integrated Production: Corey Esse
Executive Producer: Helen Park
Production Company: The Glue Society via Park Pictures
Executive Producer: Jackie Kelman Bisbee.

State Insurance Advertising Campaign in New Zealand “Favourite Things” by Colenso BBDO

State Insurance in New Zealand transmitted interesting campaign titled “Favourite Things”. The idea of campaign is simple: an insurance company wants to know what is most important in the lives of its consumers.

State Insurance invites New Zealanders to share the three most important things in their lives, and then the company can take care of them. The campaign has a nice TV spot called "Favourite Things", showing New Zealanders placing their favourite things in boxes, and a print campaign and some outdoor activities, like a giant shoe box (7m x 4m x 3m) placed in the middle of Wellington's Civic Square.

The campaign was created by Colenso BBDO, Auckland advertising agency. Filming was shot by director Nathan Price via Capital City Films, Wellington. Music is “My Favourite Things”, adapted from the Sound of Music. The song was recorded at Franklin Rd by Princess Chelsea, who is working on her debut album for release in 2011.

Campaign website: www.my3things.co.nz